General Style Guide

A common guideline on how to contribute content to wiki.

Intro 👋

This document should serve as a standard guideline on how to write for r/IndiaInvestments wiki.

There's no one true way of writing it. But when working on a collaborative project such as this, we all should agree with certain ground rules, to have uniform content throughout our knowledge base.

It also helps reviewers, reducing cognitive load on what to watch out for.

Following points are meant as a way to help you form an article from scratch. We can then tweak it later, based on review feedback.

Tone 🎵

It should have a balanced tone. No need to be overly aggressive / abusive / cocky / snarky. Simultaneously, avoid being overly cute or too nice. Basically, avoid emotional hot-takes, or controversial flame-baits.

Standard text, with somewhat firmness is well suited. Write less. Break complex sentences down to simpler ones. Use periods more than conjunctions.

Avoid phrases like in my humble opinion (you're writing it, of course it's in your opinion. Duh!), or correct me if I'm wrong, or I'm no lawyer. Similarly, avoid raining emojis.

Furnish information that you can, and avoid taking the note in a direction that you're not comfortable with.

In particular, avoid passive mode wherever possible. Sure, it's not always avoidable - sometimes a sentence may even have no other choice but to omit the subject.

But for most scenarios, active voice is better suited.

Wall of text 🧱

Reading a large wall of text can be unsettling, and boring.

Strive to not have paragraphs more than 1-2 sentences long. If you're writing a paragraph that's more than three sentences long, you're doing something wrong.

We're not looking for dense academic dissertations.

Acronyms and Short-form Abbreviations 🔹

We'd often be referring to terms that are used in short-form or as acronyms.

If you introduce a new acronym in a chapter that's not covered before, feel free to expand on that in a sentence. At the very least, provide the full-form once (and only once), before using the acronym everywhere else.

This is one example of how not to do acronyms in the wiki:

CDSL is one of the depositories that would send you a CAS every month

CDSL, CAS - these two terms would alienate the reader. Because they might not know what these are, if you've not introduced these in context.

We fall back to our guiding principle - you shouldn't make assumptions about what the reader already knows. Instead, accept it upfront that they probably don't know, err on the side of repetition.

This is a better way of writing the same sentence from above:

CDSL (Central Depository Services Limited) is one of the depositories that would send you a CAS (Consolidated Account Statement) every month.

Once you introduce an acronym or abbreviation with its full-form, you can use the acronym in that document / page etc.; without having to repeat the full-form again.

Above is one example. One could have the acronym in the parenthesis instead, and full-form preceding that.

Central Depository Services Limited (CDSL) is one of the depositories that would send you a Consolidated Account Statement (CAS) every month.

But it should be present. At least once, and exactly once.

Do not provide full-form of obvious and well-known acronyms, only the ones that are specific to investing / finance / economics domain.

For example, there's no need to write it like this:

US (United States) equities are less correlated with Indian equities, than Indian equity mutual funds.

It isn't unreasonable to expect that a reader would be familiar with the acronym US.

Be unbiased ☯️

A good rule of thumb is to ask yourself this: if someone reads this 5 years from now, how much change would this text need to remain relevant?

Focus on producing evergreen content.

For example, you might be tempted to write Product X is not right for you, it doesn't even have feature Y.

Except, five years from now, it might. Or, maybe this feature Y won't even be needed five years down the line.

A better sentence would be At the time of writing this, product X doesn't support Y. You may consider it if that changes.

Avoid opinions. It's okay to say historically equity has beaten inflation over the long term, at least in the last 40 years.

But it's not okay to phrase it as equity is the only asset that'd perform better than inflation.

No one can predict that.

Linking to external resources 🌏

In course of creating a content, you’d be tempted to link to an external resource - some blog post, news articles, videos, other community posts from Reddit / Valuepickr / TradingQnA etc.


At least not directly to that resource.

Links can be taken down / removed / made inaccessible. As much as possible, from the beginning, we’ve taken steps to not let that happen.

Ideally, we’d want to link to Internet Archive’s archived version of that link. Wikipedia was able to restore nearly 9 million dead links with this. Google web-cache can also be used.

Here’s how a sample link to CNN’s coverage of Buffet’s Annual Shareholder letter of 2021 might look like:

Real Link | link | link.

Take this tweet from NSE India official twitter handle: This is a status update communication regarding system downtime at NSE.

We can reasonably expect for this link to stay up. However, just to be safe, add these links as well.

Link to actual tweet | link | link

You could use Internet Archive’s Wayback machine to search for a latest archived version yourself.

Alternatively, you could use these extensions / plugins in your browsers, to get the archived versions:

When it comes to Reddit links, especially links to a comment or post; we've decided to provide four links, instead of three.

Reddit is a social platform, with multiple clients and readers out there, which aid users across the world consume its content. Aside from the new.reddit and old.reddit web platforms; Reddit also have plethora of mobile clients - Joey, Apollo, and many others; aside from the official Reddit app.

To allow users to continue consuming the content from Reddit on their choice of client / reader service, we need to provide these three or four links:

www.reddit link | old.reddit link | link

The first link with www subdomain, allows readers to open it in their favorite Reddit clients. Second link allows good number of Redditors, who still prefer the older UI (because it renders all comments in a simple HTML, and not just top comments in a thread), easily consume the content.

Miscellaneous 🦋

  • Avoid referring to yourself in first person. I, me, we, present author etc. pronouns / phrases are best avoided.

  • Keep asking yourself who's the intended reader for this? For instance, if you're writing chapter 5 of a series, then you can reasonably assume the reader would be well-versed in content entries from previous four chapters of the same series. No need to repeat any concept already covered in first four chapters preceding that. However, if the content is not something a reader is supposed to know, it's best if you explain in 2-3 sentences. Make the content as beginner friendly as possible, without compromising quality. To that end, use examples to illustrate a concept. Or, use diagrams (tools like Excalidraw can help with this), or tables, or even images or videos. Beginner friendly coverage of concepts are comprehensive. If you write a specific concept once, so anyone who didn't understand that before can now grasp it reading that content - it benefits every other contributor out there. Because they can simply refer to that in their writing, without having to covering same concept.

  • No plagiarism

    If you have read an online article or blog post whose content you wish to use, read & understand it first; then write in your own language. Also credit the original source.

    You can quote a source, as long as you cite it properly.

    But copy-pasting verbatim from a source and trying to pass it off as your own work would invite troubles for you. We do this check before inserting every piece of content into the wiki. And it's surprisingly easy to discover when someone copies even a single paragraph from external sources.

  • After writing an entry, read it yourself, before you ask others to review it.

    That alone would help you catch common errors or issues with it, before others even need to review it.

Wrapping Up

Most of us are pretty average at most things we do. Even if you're exceptional at one thing, chances are that you're average, or below average, at most other things. That's just the nature of life. To become truly great at something, you have to dedicate tons of time and energy to it.

We all have limited time and energy, and most of us choose to devote it to our fields of choice. It is then perfectly understandable a lot of us, most of us, are not good at parts of content writing, like phrasing and structuring sentences, even if we have valuable content to share with others.

When we offer help with these parts, trust us when we say it's not because our intents are to put someone down, or establish a sense of superiority complex, it is pure and simple help, because it would be very presumptuous of us to assume all content contributors are good at content writing.

However, this is being built as a free open-source project. If you don't agree with our choices; you can fork the project on GitHub, and maintain your own version of the wiki.

In the next few sections, we cover dedicated guides as to specific series or sections of the wiki.

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